Design personalized postcards and send them with automated address upload.

Hybrid app development for Austrian Post

The Austrian Post Card Studio - developed by Objectbay and implemented as Hybrid app for Android, iOS and Web - enables the custom design of postcards with the option for personalized mass mailing.

A team of seven agile software developers took on the development of the Post Card Studio. Working closely with an IT project manager and a product owner from the postal service, the workload was estimated using user stories and planned in two-week sprints. ACL, a reliable external partner, was on hand to implement the shop logic.

The entire project was implemented, as is standard at Objectbay, using Scrum and an agile mindset from the developers. In addition to daily stand-ups, refinements, and planning sessions, there were also regular retrospectives, all of which were held entirely remotely for the first time.

Marion Maurer

Leitung Category Management & E-Business Filialen, Österreichische Post

Neu und wirklich positiv überraschend war für uns die Live-Testumgebung, in die wir jederzeit einsteigen konnten und in Echtzeit den Entwicklungsfortschritt feststellen. Es ist toll wenn man Woche für Woche sieht, wie das Produkt voranschreitet und die geplanten Funktionen Wirklichkeit werden.

Alexander Kunst

VP Products, Strategy & Communications - Business Solutions, Österreichische Post

Wirklich beeindruckt hat uns, dass Objectbay bereits in der Ausschreibung einen Schritt weitergedacht hat und uns mit dem Einsatz der Hybrid App Ionic ein völlig neues Konzept und somit den finalen Lösungsvorschlag gebracht hat. Umgesetzt auf höchstem Niveau – mit fachlicher Expertise und unfassbarer Motivation!

Peter Grossmann

Business Analyst & Prozessmanager, Österreichische Post

Ein Team von 7 SoftwareentwicklerInnen hat das Kartenstudio umgesetzt! Objectbay ist ein echter Sparring Partner - das Team hat immer selbst Initiative ergriffen, User Stories vorangetrieben und zum richtigen Moment kritische Fragen gestellt.

Success Video

Austrian Post explains how the collaboration with Objectbay works and how challenges in product development are overcome.

Success Story Video mit unserem Kunden, der Post AG

Solution contents

The original postcard mobile app, primarily aimed at the B2C market, has evolved into the new Post Card Studio. This new app can now also be used as a web application and is suitable for B2B applications, such as personalized mass mailings of Christmas cards. Users can design their postcards entirely from scratch or choose from over 150 templates covering a wide range of themes.

A dedicated editor allows users to create their own personalized postcards. The editor offers countless design options, such as modifying the entire card layout or individual tiles. The design can be customized by adding text, images, stickers, graphics, and personal addresses.

Available as an Android or iOS app and as a web application

Personalize an individual card design

Automated address upload via Excel

A card studio for postcards

Over 150 templates for creative design

Personalized mass mailing of Christmas cards or wedding invitations

Impressions

Benefits

By integrating postcards into a uniform application that can be used both via the iPhone, Android mobile phone and on the web, users benefit from intuitive handling, numerous new features and a unique user experience.

Kunde Post AG Projekt Post KartenStudio
Hybride Appentwicklung Beispiel Post
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Hannes Wambach,
VP Growth & Business
Development