Hybrid app for Austrian Post

The Austrian Post Card Studio - developed by Objectbay and implemented as Hybrid app for Android, iOS and Web - enables the custom design of postcards with the option for personalized mass mailing.

A team of seven agile software developers took on the development of the Post Card Studio. Working closely with an IT project manager and a product owner from the postal service, the workload was estimated using user stories and planned in two-week sprints. ACL, a reliable external partner, was on hand to implement the shop logic.

The entire project was implemented, as is standard at Objectbay, using Scrum and an agile mindset from the developers. In addition to daily stand-ups, refinements, and planning sessions, there were also regular retrospectives, all of which were held entirely remotely for the first time.

Marion Maurer

Head of Category Management & E-Business Branches, Austrian Post

What was new and a genuinely positive surprise for us was the live test environment, which we could access at any time and observe the development progress in real time. It's fantastic to see the product progressing week after week and the planned features becoming a reality.

Alexander Kunst

VP Products, Strategy & Communications - Business Solutions, Austrian Post

We were really impressed that Objectbay had already thought one step further in the call for tenders and brought us a completely new concept and thus the final proposed solution by using the Ionic hybrid app toolkit. Implemented at the highest level — with professional expertise and incredible motivation!

Peter Grossmann

Business Analyst & Process Manager, Austrian Post

A team of 7 software developers implemented the map studio! Objectbay is a true sparring partner - the team always took initiative, pushed user stories forward, and asked critical questions at the right moment.

Solution contents

The original postcard mobile app, primarily aimed at the B2C market, has evolved into the new Post Card Studio. This new app can now also be used as a web application and is suitable for B2B applications, such as personalized mass mailings of Christmas cards. Users can design their postcards entirely from scratch or choose from over 150 templates covering a wide range of themes.

A dedicated editor allows users to create their own personalized postcards. The editor offers countless design options, such as modifying the entire card layout or individual tiles. The design can be customized by adding text, images, stickers, graphics, and personal addresses.

Available as an Android or iOS app and as a web application

Personalize an individual card design

Automated address upload via Excel

A card studio for postcards

Over 150 templates for creative design

Personalized mass mailing of Christmas cards or wedding invitations

Impressions

Benefits

By integrating postcards into a uniform application that can be used both via the iPhone, Android mobile phone and on the web, users benefit from intuitive handling, numerous new features and a unique user experience.